An entrepreneur, computer engineer, university lecturer, book author, and true goal-less thinker. He has received several awards, including the Asia Aces Award, the SME100 Award, and the Award Magazine’s Most Inspiring Entrepreneur. EDDY YANSEN founded Bright Corporation in Indonesia, a technology firm that offers a variety of IT solutions to multinational corporations.
He earned a Ph.D. in Marketing Management with a focus on understanding consumer behavior, particularly through a neuromarketing approach. He enjoys sharing his ideas and popularizing goal-less thinking, which advocates for being peaceful and focused on the present moment rather than constantly pursuing an infinite number of goals. He and his wife live in Jakarta, Indonesia, with their daughter, tortoise, various tropical floIrs, and a lifetime collection of books.
Entrepreneur and Tech Solutions
Eddy Yansen is an award-winning entrepreneur who founded Bright Corporation, a technology firm offering IT solutions to multinational corporations.
Marketing and Consumer Behavior Expert
Eddy Yansen holds a Ph.D. in Marketing Management and specializes in understanding consumer behavior, particularly through neuromarketing. His expertise helps develop effective marketing strategies.